Sunny Shoes Web & Mobile E-Commerce App

An exercise from Daniel Walter Scott’s Intro to Figma course. As an online instructor, it’s important to become familiar with the way other teachers create video content, which content they’re prioritizing and which methods they find success or failure with. I’m a long time admirer of Dan’s work and the way he uses his own humility, humor and knowledge to empower students from every background.

lifelong learnerS

While I have a lot of experience in Figma, along with a lot of other design software, and it’s a part it’s the main part of of my career to ABL (alway be learning), I think there’s always an opportunity to learn more deeply and/or refresh your knowledge base. What instructors bring to educational experience, especially in an online forum, is the benefit of their perspective in an ever-evolving industry. So, for me, learning and teaching are key elements of a successful designer, team member and - yep, I’ll say it - human being.

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Sunny Shoes

In a project generator, my user base was described as women from the UK between 28-32 years old who are ambitious, fashion+budget conscious, work long hours and do most of their shopping online. From there, I developed the user persona above and did some cursory empathy mapping to determine which features as well as what kind of brand aesthetic, marketing copy would widely align.